Growth rides on things you don't control.
A trend, an algorithm, one channel that happens to work.
Performance marketing for software companies
Hype lifts you.Structure holds you.
We run paid growth for software companies in Egypt, Saudi Arabia and the UAE, and connect every lead to what your sales team does with it.
02 The 9th floor problem
Most software companies don't fall because they climbed too high. They fall because nothing was built underneath.
Leads go cold before anyone calls.
A form at 9 PM. A call on day two. A demo booked with someone else.
Reports stop at cost per lead.
Cheap leads look good on a dashboard. Cost per sales-qualified lead shows what works.
03 The engine we build
Marketing and sales on one page.
Paid ads that start with the buyer's problem
Meta, Google, LinkedIn and TikTok, planned around what your buyer is trying to fix this quarter.
A Marketing–Sales SLA
One definition of a qualified lead and one response time both teams sign.
Tracking and CRM
Every lead followed from the first click to the sales call.
Reporting that ends in pipeline
A weekly report both teams trust, built on the numbers that pay the bills.
04 The first 90 days
You'll know what to expect every month.
Month 1
Foundations
Tracking, CRM, landing page and baseline numbers.
Month 2
Leads
Volume, cost per lead, lead quality scored by sales, response time.
Month 3
Pipeline
Demos booked, sales-qualified leads, pipeline value.
After that
Closed deals
We keep building the next floor: better offers and a lower cost per SQL.
05 Who we work with
Why we don't work with everyone.
Performance marketing without a sales process behind it burns money. If you're not ready yet, we'll tell you what to fix first.
A good fit
- A software company with paying customers
- Someone in sales who follows up on every lead
- A CRM, or ready to set one up with us
- You make the marketing decision, or sit at the table
- A monthly marketing budget of 50,000 EGP or more, ad spend included
Not yet
- Still building the product, no customers yet
- Nobody to call leads back
- Looking for followers and likes, not pipeline
06 Now open
3 founding
client spots.
For software companies with paying customers and a sales team, who want to grow with structure, not only hype.
Special terms for the first 3 months, in exchange for a 3-month commitment and permission to share the results as a case study.
Apply now →07 Apply
Tell us where you are now.
Two minutes. We read every application and reply by email, with a call slot if it's a fit, or what to fix first if it isn't.